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For seed and Series A B2B founders

Founder-led sales, systemised in 30 days.

Right now your pipeline lives in Gmail, a spreadsheet and your head. I install the CRM, the outbound engine and a small AI layer that keeps it all up to date, so your first sales hire inherits a working system instead of building one.

Book a 15-min call → What gets installed

01 · The problem

Sales works. The system around it doesn't.

You've closed the first customers yourself. That got you here, but it doesn't scale, and it doesn't hand over.

Deals go quiet

Nobody notices a deal has stalled until it's dead. Follow-up depends on you remembering.

No real pipeline number

The board asks what's in the pipeline and the honest answer is "roughly".

Your first AE is about to start

And they'll spend their first quarter building stages, lists and sequences instead of selling.

02 · What gets installed

Three layers, one working system.

Built on the tools you already use. Everything is documented and defined as code, so it's easy to hand over and nothing is a black box.

A

The CRM, done properly

Attio, HubSpot or Notion. Objects, fields and pipeline stages with clear exit criteria, so everyone agrees what "qualified" means.

B

An outbound engine

Your ICP written down, a target list built from real buying signals (hiring, funding, stated pain) and tested sequences ready to run.

C

A CRM that updates itself

  • Deals update from your inbox
  • A Slack nudge when a deal goes quiet
  • A brief before every call
  • A Monday pipeline digest

The CRM stops depending on your memory.

Founders don't skip the CRM because they're lazy. Data entry just loses to selling every time. The AI layer does the logging and tells you what needs attention.

Example · #pipeline
GE
GTM Engine 9:02

Acme hasn't moved in 12 days. Last touch was your pricing email on the 3rd. Nudge them?

GE
GTM Engine Mon 8:00

Pipeline this week: 14 open deals, 3 moved stage, 2 need a follow-up today.

03 · How it runs

Live in four weeks.

A fixed scope and a fixed timeline, ideally landing before your first sales hire starts.

  1. Week 1

    Map how you actually sell today. Agree the ICP, stages and exit criteria. Connect the CRM, inbox and Slack.

  2. Week 2

    CRM data model live; existing deals and contacts migrated in. First target list built.

  3. Week 3

    Sequences written and tested. AI agents switched on: inbox updates, stalled-deal nudges, call prep.

  4. Week 4

    Monday digest running. Playbook written for your first hire. Handover, with an optional retainer after.

04 · Fit

Who this is for.

A good fit if

  • You sell to businesses with demos, pilots or contracts
  • You're 5–60 people and recently raised
  • You still close most deals yourself
  • You're about to hire a first AE, SDR or RevOps person
  • Nobody's job is the CRM

Probably not if

  • You're purely self-serve or consumer
  • You already have a sales leader and RevOps in seat
  • You're pre-product with no repeatable sale yet

Have it in place before your first AE starts.

A full-time RevOps hire takes months to find and ramp. This is live in 30 days, and whoever you hire next inherits a documented system instead of a mess.

hello@layth.info →